WOW is a pupil-led initiative, where children self-report how they get to school every day using the interactive WOW Travel Tracker. If they travel sustainably (walk, cycle, scoot or 'park and stride') at least once a week for a month, they get rewarded with a badge. It's that easy!

WOW badges

There are 11 badges to collect across the 2025/26 academic year, each one thoughtfully designed by a primary school-aged winning entrant to our annual WOW badge design competition.

WOW 2025/26 encourages children to WALK WITH JOY, taking pupils on a journey of exploration of all those little things that bring happiness, creativity and joy to our lives. There are a selection of badges ranging from Jumping in Puddles to Painting up for grabs.

Strider, the WOW Mascot came to school to visit the children and meet the new WOW Ambassadors. 

 

 

 

Click on the link below for family fun ideas linked to our WOW challenge.